Specialist, Paid Search

About the Role

The Specialist, Paid Search role at Axial1 Performance Science is part of the Performance Media team. This role will partner closely with leadership and peers across Paid Search to plan, execute, and optimize campaigns that deliver measurable results, supporting Axial1’s multichannel strategy.

Key Responsibilities

• Support Paid Search strategy and execution across Google and Microsoft ad platforms.
• Assist multi-channel digital media buying and planning through all steps of the planning process, from briefing to campaign creation.
• Collaborate on day-to-day campaign budget pacing and performance across the media portfolio, including bidding, copy, and performance optimization recommendations.
• Assist with all aspects of campaign creation and management, including forecasting, KPI setting, creative briefing, trafficking, and managing delivery timelines.
• Contribute to weekly reporting, including insights and tactical recommendations.
• Support ad hoc data analysis to drive optimization and testing recommendations.
• Assist with test planning processes and campaign change tracking.
• Work with the analytics team to deliver holistic insights and campaign learnings.
• Ability to work in a fast-paced environment; very strong organizational and communication skills are a must.

Requirements & Tech Stack

• Experience executing campaigns in Paid Search ad platforms with a focus on Google Ads products (Search, Performance Max, YouTube, Discovery, GDN).
• Keen problem-solving and troubleshooting abilities.
• Professional client communication, both written and verbal.
• Ability to handle multiple projects and prioritize responsibilities.
• High level of accuracy and attention to detail.
• Curious, passionate about learning, and data-driven in decision-making.
• Must love and be curious about data analytics.
• Self-motivated, but also able to work well in a team.
• Knowledgeable about ad tech: ad serving, audience management tools, ad tagging.
• Enthusiasm for the future of brand and performance advertising.

Qualifications

• 0-2 years experience working in Paid Search marketing.
• Bachelor’s degree from an accredited college or university.