Media & Advertising Operations Intern

About the Role

The Media & Advertising Operations Intern will join the Corporate Marketing team to help measure and optimize advertising performance across digital, video, social, search, audio, and emerging media channels. This role offers hands-on experience with media measurement, brand health, audience insights, and marketing performance.

Key Responsibilities

• Media Measurement & Analytics
• Monitor campaign performance across search, social, display, video, connected TV, audio, and other media channels.
• Analyze performance, reach, frequency, audience trends, budgets, and campaign pacing to identify optimization opportunities.
• Support reporting, dashboards, and measurement frameworks that connect media investments to business objectives.
• Brand & Consumer Insights
• Analyze brand health, consumer research, audience trends, and competitive activity to uncover actionable insights.
• Support audience segmentation, targeting, and customer journey analysis to improve media effectiveness.
• Translate findings into clear recommendations for marketing stakeholders.
• Advertising Operations & Media Quality
• Monitor media quality, tracking, and measurement, including viewability, invalid traffic, brand safety, and ad fraud.
• Investigate performance issues and reporting discrepancies while supporting campaign quality and measurement consistency.
• Reach, Frequency & Audience Intelligence
• Analyze audience reach, frequency, and channel overlap to identify opportunities to improve media efficiency.
• Support audience segmentation, targeting, and campaign optimization efforts.
• Evaluate customer journeys and advertising exposure across touchpoints to inform media planning.
• Research & Innovation
• Explore emerging advertising technologies, measurement approaches, and industry trends.
• Evaluate how AI-powered tools can improve reporting, analytics, forecasting, and insight generation.
• Collaboration
• Partner with marketing, analytics, agency, and vendor teams on media performance initiatives.
• Participate in campaign planning and reviews, helping turn complex data into clear, actionable insights.

Qualifications

• Rising Senior graduating December 2027 or May 2028 and actively pursuing a Bachelor’s degree in Marketing, Advertising, Business Analytics, Economics, Statistics, Data Science, Psychology, Behavioral Science, Communications, or a related field.
• Strong analytical, quantitative, problem-solving, and communication skills.
• Comfortable working with data, spreadsheets, and reporting tools to translate findings into clear business insights.
• Detail-oriented, organized self-starter with a willingness to learn and take initiative.

Preferred

• Interest in marketing analytics, media planning, advertising technology, or digital marketing.
• Experience with Excel, Power BI, Tableau, Looker Studio, or similar reporting tools.
• Understanding of advertising channels and key concepts such as reach, frequency, targeting, attribution, and campaign measurement.
• Experience working with data, research, or business analysis through coursework or projects.
• Familiarity with Microsoft Copilot or other AI-powered tools and an interest in emerging media and advertising trends.