Marketing Associate

About the Role

The Marketing Associate is a full-time, on-site role based in New Delhi, responsible for supporting the growth and visibility of KPCIRC’s precision oncology services. This role involves assisting in the development and execution of marketing campaigns across digital and offline channels, coordinating with clinical and research teams to translate complex medical information into clear, patient-friendly and stakeholder-focused messaging.

Key Responsibilities

• Conduct market and competitor research.
• Assist in the development and execution of marketing campaigns across digital and offline channels.
• Coordinate with clinical and research teams to translate complex medical information into clear, patient-friendly and stakeholder-focused messaging.
• Help organize events, seminars, and outreach programs.
• Support patient and referral engagement initiatives.
• Create and update marketing collateral.
• Manage social media and basic content for the website.
• Track campaign performance metrics and provide regular reports to marketing leadership.
• Collaborate with external partners, vendors, and community organizations to strengthen KPCIRC’s presence and build trust with patients, families, and healthcare professionals.

Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to convey complex medical concepts in accessible language.
• Market Research skills, including basic data analysis, understanding of healthcare or pharmaceutical markets, and the ability to generate insights for campaigns.
• Sales and Marketing skills, including lead generation support, campaign execution, brand awareness activities, and relationship-building with referring clinicians and partners.
• Project Management skills, including planning, coordination of events and campaigns, time management, and the ability to work across multidisciplinary teams.
• Beneficial qualifications include a bachelor’s degree in Marketing, Business, Communications, Life Sciences, or a related field.
• Familiarity with digital marketing tools and social media platforms is beneficial.
• Comfort working in a healthcare or research environment is beneficial.
• Strong analytical skills are beneficial.
• A patient-centric, ethical approach to all marketing activities is beneficial.