Product Innovation Specialist

About the Role

Bayland Health is seeking a Product Innovation Specialist to discover, research, and develop new products. This role involves market analysis, consumer insights, and data-driven research, exploring emerging wellness trends, and analyzing products and advertising strategies. It's a new graduate-friendly role with hands-on training and mentorship, ideal for a detail-oriented, curious individual eager to build expertise in the health and wellness industry.

Key Responsibilities

• Product Research & Innovation
• Research emerging ingredients, product categories, and market opportunities in dietary supplements, functional foods, cosmetics, and wellness.
• Analyze competing products, consumer needs, and market gaps to identify new product opportunities.
• Develop product concepts, unique selling points, and positioning recommendations.
• Product Information & Quality Review
• Review product labels, ingredient lists, product specifications, and marketing content for accuracy and consistency.
• Verify product details against supporting documentation and flag discrepancies.
• Apply basic scientific and quantitative knowledge to understand ingredient information, product benefits, and formulation details.
• Coordinate with R&D and relevant teams to support accurate product information and claims.
• Market Trends & Advertising Insights
• Monitor U.S. consumer trends, competitor activities, customer reviews, and social media conversations across platforms like Amazon, TikTok.
• Research advertising creatives, messaging, and product positioning.
• Translate market observations into actionable insights for product innovation and marketing strategies.
• Data Analysis & Visualization
• Collect, organize, and analyze product performance, market research, and consumer data using Excel, Google Sheets, and other analytical tools.
• Interpret reports, charts, and dashboards to identify trends and support product decisions.
• Present research findings and recommendations through summaries, reports, and visualizations.
• Cross-Functional Collaboration & Project Support
• Prepare product briefs, research summaries, presentations, and launch support materials in clear, professional English.
• Collaborate with R&D, Marketing, Design, Production, and Operations throughout the product development process.
• Track project timelines, maintain documentation, and follow through on action items.

Requirements & Tech Stack

• Bachelor’s or master’s degree in Chemistry, Biology, Engineering, Marketing, Business, or related fields.
• Proficiency in Excel/Google Sheets.
• Excellent written and verbal communication in both Mandarin and English.
• Ability to craft compelling product narratives and detailed technical documentation.
• Detail-oriented, proactive, and able to manage multiple priorities.

Qualifications (Preferred)

• MBA or equivalent marketing-focused education is a plus.
• Experience with data visualization tools is a plus.
• Strong interest in wellness products (dietary supplements, functional foods, natural beauty/cosmetics).
• A proactive, creative thinker with a strong analytical mindset.
• Excellent organizational and project management skills.
• Strong interpersonal skills and the ability to work effectively in a collaborative, cross-functional environment.
• Academic or practical experience in scientific research, market research, product development, or consumer insights.
• Familiarity with U.S. consumer trends, digital advertising, and social media platforms such as TikTok and Instagram.
• Experience with Amazon, Shopify, TikTok Shop, or other e-commerce platforms.

Compensation

• $65,000 - $70,000 yearly base salary plus performance-based bonus.