PERFORMANCE MARKETING & GROWTH PROFESSIONA
iRGB - Multinational Corporation Services
Noida, Uttar Pradesh, India7h agovia LinkedIn
About the Role
We are looking for a hands-on Performance Marketing & Growth professional with proven experience working in Gaming / Real Money Gaming / Betting or other high-risk and policy-sensitive industries. This role is not for general digital marketers. We are specifically looking for someone who understands the challenges of scaling performance marketing in high-risk environments while managing ROAS, account health, policy compliance, and revenue growth.
Key Responsibilities
- Plan, launch, optimize and scale campaigns across Meta Ads, Google Ads, and other performance channels.
- Manage and scale multiple advertising accounts.
- Handle significant monthly advertising budgets and optimize spend for profitable growth.
- Own ROAS, CAC, CPA, CPI, CVR, LTV, and Revenue.
- Build and optimize the complete funnel: Ad -> Landing Page/App -> Registration -> Deposit.
- Develop acquisition, retargeting, remarketing, and re-engagement strategies.
- Continuously test creatives, audiences, landing pages, offers, and campaign structures.
- Identify performance issues and implement data-driven solutions.
- Work closely with Creative, Product, Technology, and Analytics teams.
- Build scalable user acquisition strategies while maintaining healthy unit economics.
High-Risk Experience — Mandatory
- Gaming / RMG / Betting advertising experience.
- Hands-on experience in high-risk or policy-sensitive advertising environments.
- Google Ads & Meta Ads policy compliance knowledge.
- Experience handling advertising account restrictions and suspensions.
- Account recovery and troubleshooting experience.
- Experience with new account warm-up and stabilization.
- Managing multiple advertising accounts.
- Business continuity and backup account structures.
- Ability to scale campaigns while maintaining account health and compliance.
Performance Metrics & Funnel Ownership
- ROAS
- CAC
- CPA
- CPI
- CTR
- CVR
- LTV
- Revenue
We are looking for someone who can answer: “We spent nX -> acquired X users -> converted X users -> generated nX revenue -> achieved X ROAS. How do we scale this profitably?”
Plus Experience
- OTT / Streaming
- Subscription Apps
- Dating / Social
- Health & Wellness
- Fintech
- Other restricted or policy-sensitive digital businesses
Experience in these sectors will be considered an added advantage.