Graphic Designer

About the Role

This role requires more than just creating visually appealing designs. We are seeking an individual who understands YouTube thumbnail psychology, audience behaviour, visual storytelling, and click-through rate (CTR), specifically for podcast content.

Key Responsibilities

• Design high-quality, compelling YouTube thumbnails for podcast episodes.
• Understand the psychology behind clicks, curiosity, emotions, facial expressions, colours, contrast, and visual hierarchy.
• Transform podcast topics and conversations into visually engaging thumbnail concepts.
• Create designs that stand out among competing videos on YouTube.
• Collaborate with the content and editing team to develop strong visual concepts for each episode.
• Design supporting creatives for YouTube and social media as required.
• Stay updated with YouTube thumbnail trends, successful creators, and evolving design styles.

Requirements & Tech Stack

• A strong portfolio showcasing your best graphic design work, particularly YouTube thumbnails.
• A clear understanding of what makes a thumbnail clickable, not just aesthetically pleasing.
• The ability to communicate a video’s core idea through a single image.
• Strong skills in composition, typography, colour theory, image manipulation, and visual storytelling.
• Creativity, attention to detail, and the ability to translate ideas into powerful designs.
• Familiarity with Photoshop and other professional design tools.

Qualifications

• Experience designing thumbnails for podcasts, interviews, educational content, or personal brands is a plus.
• Your portfolio matters more than your certificates. We want to see designs that demonstrate your creative thinking, understanding of audience psychology, and ability to make people curious enough to click.
• If possible, share examples of thumbnails you have designed along with any available performance results or a brief explanation of the thinking behind your designs.