Brand Representative
The Gold Recruiter
Apopka, FLFresher45m agovia LinkedIn
Key Responsibilities
- Increase sales with strategic brand positioning and territory management
- Shape and communicate our vision and mission through public speaking and one-on-one presentations
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Uncover consumer insights and deliver innovative marketing campaigns to drive sales
- Identify what can attract our customers and prospects and how to improve customer experience
- Improve company’s reputation and drive growth and revenue
Requirements & Tech Stack
- Ability to receive training and coaching in identifying target audiences and devising effective campaigns
- Can handle fieldwork and high volume of in person interaction
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
Qualifications
- Degree in marketing or a related field