Retail Sales Associate / Sales Representative / Account Representative

Key Responsibilities

• Engage customers and identify their needs, preferences, and purchasing requirements.
• Explain product or service features, pricing, promotions, and relevant terms accurately.
• Recommend suitable options and complementary products where appropriate.
• Prepare quotations, process purchases, or coordinate orders within delegated responsibilities.
• Follow up on enquiries, proposals, and outstanding customer requests.
• Build positive relationships and identify repeat business opportunities.
• Maintain accurate customer, sales, and activity records.
• Work toward agreed sales and service targets.
• Coordinate with inventory, delivery, finance, and customer support teams.
• Resolve routine concerns and escalate complex issues promptly.
• Share customer feedback and market observations.
• Follow pricing, payment, approval, and information handling procedures.

Role-Specific Responsibilities

• Retail Sales Associate: Assist shoppers in-store, demonstrate products, process transactions, replenish merchandise, and maintain store presentation.
• Sales Representative: Prospect for customers, present offerings, handle objections, and secure orders within an assigned territory, channel, or customer segment.
• Account Representative: Support assigned customer accounts, coordinate orders and service requests, and identify retention or expansion opportunities.

Qualifications

• Clear communication, listening, and relationship-building skills.
• A professional, customer-focused approach.
• Ability to learn product information and explain benefits clearly.
• Basic numerical skills and accuracy when handling prices, orders, or payments.
• Good organizational skills and consistent follow-through.
• Familiarity with digital tools and willingness to learn relevant sales systems.
• Ability to collaborate with colleagues and manage competing requests.
• Reliability, initiative, and confidence working toward targets.
• A relevant school qualification, diploma, or equivalent practical experience.
• Previous experience may not be required for entry-level positions.
• For sales or account roles with greater independence, relevant customer-facing or commercial experience.

Preferred Qualifications

• Experience in retail, customer service, sales, or account support.
• Familiarity with point-of-sale, CRM, or order management systems.
• Relevant product or industry knowledge.
• Experience prospecting, preparing quotations, or supporting repeat business.
• Additional language skills relevant to the customer base.
• Availability for store shifts or territory travel where required.

Scope by Role

• Retail Sales Associate: Focuses on in-store customer assistance, transactions, and sales.
• Sales Representative: Focuses on generating and converting sales opportunities.
• Account Representative: Focuses on ongoing account service and sales development, with responsibilities varying by organization.