Assoc Integrated Mktg Spec

About the Role

The Digital Marketing Specialist supports the planning, setup, execution, and day-to-day management of digital marketing campaigns for the US Surgical business. This entry-level role is designed for someone who is excited to learn, comfortable working across multiple digital channels, and motivated by detailed, hands-on work. The specialist will partner closely with the Digital Marketing Program Manager, Surgical product marketers, media agencies, and vendors to help campaigns launch accurately, reach the right audiences, stay on budget, and remain organized from planning through reporting. The role offers broad exposure to the evolving digital marketing landscape, including paid media, audience targeting, content planning, campaign operations, and performance measurement.

Key Responsibilities

• Set-up and maintain digital marketing campaigns across paid social, programmatic display, paid search, and other advertising platforms.
• Build, clean, organize, and quality-check audience target lists using account, role, specialty, geography, and other campaign criteria.
• Track campaign budgets, purchase orders, planned spend, actual spend, pacing, and invoices.
• Develop and maintain digital content and campaign calendars.
• Coordinate with digital marketing vendors, agencies, and internal partners to share requirements and manage deliverables.
• Perform detailed campaign quality assurance, including validating audience files, creative assets, links, tracking parameters, naming conventions, and platform settings before launch.
• Support campaign performance reporting by gathering platform data, maintaining trackers and dashboards, and identifying basic trends or optimization opportunities.
• Document campaign processes, organize shared files, and contribute ideas that improve team efficiency, data quality, and customer experience across digital channels.

What Will Help You Succeed

• Flexibility, dependability, and willingness to adapt to changing priorities.
• Enjoyment of detailed work and pride in accuracy.
• Ability to ask thoughtful questions, seek feedback, and learn quickly.
• Clear communication, follow-through on commitments, and ability to raise questions or concerns.
• Interest in AI and the evolving digital marketing landscape.

Requirements & Tech Stack

• Bachelor’s degree required.
• Broad theoretical job knowledge typically obtained through advanced education.

Qualifications

• Internship or hands-on experience with a digital marketing team, advertising agency, in-house marketing organization, or student-led communications program.
• Exposure to one or more digital advertising platforms, such as LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, or a programmatic media platform.
• Experience creating social media or content calendars, coordinating public relations plans, assisting with campaign reporting, or managing digital content for a student organization or employer.
• Experience working with spreadsheets, budgets, audience or contact lists, project trackers, web analytics, or campaign performance data.

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. • 214.2(h)(4)(iii)(A) is required.