Social Media & creator Executive

About the Role

• Run the creator programme that launches Brillare in the United States, and the social channels it feeds.
• Build Brillare's International Instagram and Facebook from zero and run the creator program that feeds it with video.
• Brillare is an Emami haircare brand launching in the US on Amazon and Shopify.

What success looks like

• First 30 days: A shortlist of 150 US creators across hair types; brief, contract and usage-rights templates in place; the claims checklist signed off; Instagram and TikTok accounts live.
• First 90 days: 40 or more creators active, 60 or more usable videos delivered, and at least 10 of them running in paid ads.
• Every month: Usable videos delivered, cost per usable video, the share of videos that go on to run in ads, on-time delivery, and zero claims or disclosure breaches.

Key Responsibilities

Creators (50%)

• Build a bench of US haircare creators, mostly nano and micro (1,000 to 100,000 followers), across straight, wavy, curly and coily hair and across thinning, shedding and scalp concerns.
• Run the full cycle: shortlist, negotiate (gifted, flat fee or affiliate commission), brief, ship product, chase delivery and arrange payment.
• Secure written usage rights for every video, for a stated term, covering paid ads (including partnership and Spark Ads), Amazon listings and Brand Store, and our website.
• Bring the best creators into the TikTok Shop affiliate programme and Amazon’s creator programmes, so their videos earn commission on sales rather than a flat fee.
• Keep one creator tracker: rates, deliverables, results and usage-rights expiry dates.

Social (35%)

• Launch and run Brillare US on Instagram and TikTok: 4 to 5 feed posts, 3 to 5 Reels or TikToks and daily Stories each week. Facebook runs as the page behind our ads and for community replies.
• Edit creator footage into Reels, TikToks and ad cut-downs yourself: hooks, captions, 9:16 and multiple lengths.
• Answer comments and DMs within one US business day. Pass any product complaint or skin or scalp reaction to customer service the same day.

Learning loop (15%)

• Send a weekly one-page report: videos delivered, cost per usable video, which videos the ads team scaled, and what to brief next.
• Pass the strongest videos to the performance marketing team, and the recurring questions and complaints from comments to the product and Amazon teams.

Rules that are not negotiable

• Claims: Use only our approved claims list. Never say stops hair loss or treats dandruff.
• Approval: Check every creator script and video before it goes live, and keep a record of what you approved.
• Disclosure: Every paid, gifted or affiliate post is clearly labelled as the FTC requires: #ad or the platform’s paid-partnership label at the start of the caption, and said or shown in the video itself.
• Reviews: Never offer creators or customers payment, free product or any reward for an Amazon review or rating.
• Age: Work only with creators aged 18 or over.

Requirements & Tech Stack

• Instagram
• Facebook
• TikTok
• Amazon
• Shopify
• Spark Ads
• TikTok Shop
• FTC disclosure guidelines

Qualifications

• At least 50 creators managed end to end in the last two years, with briefs you wrote and the videos you got back.
• Written English that US creators reply to: clear, warm and fast.
• Comfort with numbers: you track cost per video and which videos earn their keep.
• Willingness to work the US overlap hours at times.
• Nice to have: a US beauty or haircare launch, TikTok Shop affiliate experience, creator tools (Aspire, GRIN, Captiv8), basic Meta Ads and Spark Ads.