Marketing Specialist

About the Role

This is a full-time Marketing Specialist role based in Pune City with a hybrid work arrangement.

Key Responsibilities

• Plan and execute marketing campaigns.
• Support the development of marketing strategies.
• Coordinate with internal teams to align activities with business goals.
• Conduct market research.
• Analyze customer and competitor data.
• Assist with sales enablement materials.
• Monitor campaign performance metrics.
• Collaborate with customer service and sales teams to improve customer experience.
• Prepare reports and presentations.
• Maintain consistent brand messaging across channels.

Qualifications

• Strong Communication and Customer Service skills.
• Market Research and Marketing Strategy skills.
• Sales-related skills (lead generation, follow-ups, marketing–sales alignment).
• General Marketing skills (understanding of digital channels, branding, campaign execution).
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are beneficial.
• Experience with marketing analytics tools, CRM systems, and basic data analysis is an advantage.
• Ability to work collaboratively in a hybrid environment, manage multiple projects, and meet deadlines is important.