Email Marketing Specialist

About the Role

The Email Marketing Specialist role is a full-time, on-site position based in Noida. The specialist will plan, create, and execute email campaigns to support lead generation, customer engagement, and retention goals.

Key Responsibilities

• Manage email marketing software.
• Build segmented mailing lists.
• Design and test email templates.
• Set up automated workflows.
• Track campaign performance and analyze metrics.
• Optimize content and targeting based on data insights.
• Collaborate with marketing, sales, and product teams to align messaging with overall brand and business objectives.
• Ensure compliance with email best practices and regulations.

Requirements & Tech Stack

• Strong Email Marketing Software skills and hands-on experience with common email platforms or CRM tools.
• Marketing Automation skills, including setting up workflows, triggers, and nurturing journeys.
• Marketing Analytics skills, with the ability to interpret data, track KPIs, and generate actionable insights.
• Lead Generation skills, including list building, segmentation, and audience targeting strategies.
• Clear and professional Communication skills for creating email copy, collaborating with teams, and presenting findings.
• Familiarity with A/B testing, deliverability best practices, and compliance with privacy regulations (e.g., CAN-SPAM, GDPR equivalents).

Qualifications

• Relevant experience in digital marketing or email marketing, preferably in a technology or B2B environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Noida.
• Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.