Content Creator
Instafix
Gurgaon, Haryana, India0–2 yrs1h agovia LinkedIn
About the Role
As a Content Creator, you will own our Reels and short-form video content from idea to upload. You'll bring a fun, quirky voice to the brand and help Instafix stand out in a crowded social feed.
Key Responsibilities
- Ideate fun, quirky, trend-led Reel concepts that match the brand's personality.
- Shoot, edit, and publish content end-to-end, from scripting to final cut.
- Turn everyday moments and real-life situations into viral-worthy content.
- Experiment with trends, memes, POV videos, skits, and street-style content.
- Track trending audios, formats, and hashtags, and adapt them quickly for the brand.
- Analyse performance metrics (reach, engagement, shares) and refine content strategy accordingly.
- Collaborate with the marketing team to align content with campaigns and brand goals.
- Help build Instafix's identity and visibility across social media platforms.
Requirements & Tech Stack
- Proven experience creating Reels, Shorts, or other short-form video content.
- Strong understanding of Instagram trends, meme culture, and audience behaviour.
- Hands-on skills in shooting and editing (e.g., CapCut, InShot, Premiere Pro, or similar).
- A creative, out-of-the-box mindset with a good sense of humour and timing.
- Comfort in front of the camera and in street or on-ground shoots (preferred).
- Ability to work independently, manage timelines, and deliver consistently.
- A portfolio or social media handle showcasing your best work.
Good to Have
- Experience with scripting, storytelling, or acting/skit performance.
- Basic knowledge of lighting, sound, and mobile videography.
- Familiarity with social media analytics tools.
What We Offer
- Creative freedom to experiment and bring your ideas to life.
- Opportunity to shape the brand's social media presence from the ground up.
- A fast-paced, collaborative, and fun work environment.