Area Sales Executive

About the Role

Off-trade sales at Bacardi generates primary and secondary sales, builds relationships with distributors and retailers, and ensures brand portfolio availability and launches in retail outlets through activations and brand advocacy sessions.

Key Responsibilities

• Deliver results and excellence in execution.
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share).
• Deliver on Pictures of Success targets, complete surveys, and partner with customers/distributors for excellence in execution.
• Achieve the Volume Budget of the region.
• Achieve the implementation of Marketing Activities like Promotions & Visibility.
• Conduct activations and execution in line with the marketing team.
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers.
• Stay up-to-date with current and competitors’ trends to identify improvements or recommend new solutions.
• Collect and analyze information, and prepare data and sales reports.
• Manage territory/channel/account performance on a monthly/quarterly basis, working with customers/distributors to ensure delivery of forecast and budget (volume/value/execution) in line with the Bacardi Scorecard.
• Act as the leading customer contact, building effective long-term relationships with customers/distributors/retailers.
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues.

Requirements & Tech Stack

• Skilled communicator with good presentation skills.
• Strong commercial acumen and knowledge of the region.
• Effective use of networking and interpersonal skills.
• Strong negotiation skills and first-hand field sales experience.

Qualifications

• Experience in the Spirits and/or Beverage Industry is a distinct advantage.
• Proficiency in English & local language skills.

Personal Qualities

• Pro-active, goal-oriented, and passionate about delivering results and constantly seeking to improve.
• Consumer-focused, creating strong positive first impressions and building great relationships with customers.
• Demonstrates resilience by overcoming challenges and staying calm under pressure.
• Demonstrates entrepreneurial thinking, looking for new ways to achieve better results.

Leadership Agility

• Belonging: Strong capacity to create a culture of 'Belonging'.
• Self-Awareness: High levels of self-awareness, reflective, understanding strengths, weaknesses, and impact on others.
• People Agility: Deep ability to understand and relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agility: Consistent delivery of results in first-time situations by inspiring teams and building confidence.
• Mental Agility: Critical thinking to penetrate complex problems, expand possibilities, think strategically, and be execution-focused with creativity.
• Change Agility: Natural curiosity, desire to experiment, ability to deal with change, and a growth and learning mindset.