Media Analyst
Ebiquity plc
About the Role
This is an entry-level role within the Activation Business Unit at Ebiquity, focused on the Asia Pacific region and based in India - Delhi. It's an opportunity for individuals with good data and numerical skills interested in a career in the media industry. The role involves working across various media channels and industries, learning proprietary tools and technologies, and communicating with media agency stakeholders.
The Activation team collects, quality assures, and processes client media data for accurate measurement against targets and benchmarks to help clients improve their return on media investments. The team collaborates closely with client-facing teams to ensure high-quality project delivery.
During onboarding, you will learn media terminology, performance measurement solutions offered to the media procurement and marketing industry, and Ebiquity's proprietary tools and technology.
Key Responsibilities
- Learn and use Ebiquity proprietary tools and technologies
- Learn and understand the structures, taxonomy, and terminology of client media data
- Learn media terminology and the methodologies and rule sets for performance measurement solutions
- Collect, quality assure, and process client media data from media agencies, Buying Platforms, and Ad verification systems
- Visualize performance results accurately
- Support performance analysis in Excel based on clear guidance
- Liaise with media agencies to ensure timely and accurate data supply
- Use Project Management tools to communicate task completion within project timelines
Requirements & Tech Stack
- Fluent in English (spoken and written)
- Numerate & analytical with attention to detail and ability to understand data quickly
- Interest in learning and using tools and technology
- Ability to structure and complete tasks with confidence, accuracy, and within deadlines when managing multiple client projects
- High level of self-motivation and ability to perform remote work efficiently, with good communication and proactivity
- Strong interpersonal skills, with a “can-do” attitude and team spirit
- Proficiency in Excel (Pivot Tables, formulas)
- Proficiency in PowerPoint and/or PowerBi
- Proficiency in Microsoft Teams or similar collaboration platforms
Qualifications
- Education in economics, media & advertising, marketing, or similar fields
- Interest in the media and advertising marketplace
- Understanding of the media ecosystem from working with media planning, media buying, ad-operations, or similar is a plus
- Residence in New Delhi or NCR region will be prioritized