Status Video Curator [Hindi]
Primetrace
Bengaluru, Karnataka, India1h agovia LinkedIn
About the Role
We’re looking for someone who truly understands the Bharat audience (Tier 2, 3 & 4 markets)—someone who knows what people watch, share, and connect with, and can spot the next viral creative before everyone else does.
Key Responsibilities
- Discover trending and high-potential status videos, creators, and creatives across Instagram Reels, YouTube Shorts, and other platforms.
- Identify content that resonates with Bharat audiences across devotional, good morning, good night, suvichar, and other relatable categories.
- Understand the nuances of visuals, editing styles, hooks, sound, music, and effects that make short-form videos engaging.
- Work with the ads directly to test, launch, and manage creatives for Meta Ads (Facebook & Instagram).
- Track creative performance and use insights to identify winning formats, discover new trends, and improve future creatives.
Requirements & Tech Stack
- Experience in a fast-paced content, creator, or performance marketing environment.
- Deep understanding of the content consumption habits and cultural nuances of India's Tier 2, 3 & 4 audiences.
- A sharp eye for viral trends, relatable storytelling, visuals, audio, and emerging creative formats.
- Hands-on experience sourcing, evaluating, or managing creatives for digital campaigns.
- Experience with Meta Ads is a strong advantage.
- Fluent in Hindi.
- Comfortable working from our Bommanahalli, Bangalore office.