Paid Campaign Executive

Key Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads and Meta Ads for international markets.
• Manage Google Search and Performance Max campaigns to improve lead generation, conversion volume, and campaign profitability.
• Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CTR, CPC, conversion rate, and overall campaign performance.
• Conduct keyword research, manage negative keywords, and implement appropriate exact, phrase, and broad match strategies.
• Develop and execute campaign strategies based on business goals, target audiences, market trends, and seasonal opportunities.
• Write and test engaging ad copy, headlines, descriptions, call-to-action messages, site links, and other ad assets.
• Conduct A/B testing of ad creative, copy, audiences, bidding strategies, and landing pages.
• Coordinate with web and creative teams to improve landing page relevance, loading speed, messaging, and conversion rates.
• Support conversion tracking and campaign measurement using tools such as Google Tag Manager, GA4, CRM platforms, and offline conversion data.
• Select and monitor suitable bidding strategies, including Maximize Conversions, Target CPA, and Target ROAS.
• Manage audience targeting, remarketing, customer lists, lookalike audiences, and demographic targeting.
• Monitor competitor activity, auction insights, impression share, and market trends to identify growth opportunities.
• Assist with budget allocation and campaign scaling across Google Search, Performance Max, Display, YouTube, Meta, and other relevant channels.
• Prepare regular campaign performance reports and provide actionable insights and recommendations.
• Present campaign data clearly and concisely, connecting marketing metrics with business outcomes such as qualified leads, customer acquisition cost, pipeline value, and revenue.

Requirements & Tech Stack

• Hands-on expertise in Google Ads and Meta Ads for international markets.
• Experience in managing monthly ad budgets of Rupees Five Lakhs and above with a proven track record of driving quality conversions.
• Campaign optimization
• Performance metrics analysis
• Data analysis and reporting tools such as GA4, Google Tag Manager, and Looker Studio.
• Google Search
• Performance Max
• Google Display
• YouTube
• Meta Ads
• CRM platforms
• Google Tag Manager
• GA4
• Looker Studio
• Exact match
• Phrase match
• Broad match
• A/B testing
• ROAS
• CPA
• CPL
• CTR
• CPC
• Maximize Conversions
• Target CPA
• Target ROAS

Qualifications

• 6 months to 1 year of experience in performance marketing.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and manage multiple campaigns and priorities.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Interested and immediate joiners based in Bengaluru who are available for a face-to-face interview.