Marketing Executive / Associate

About the Role

MiniMines is seeking a Marketing Executive / Associate for an on-site, full-time position in Bengaluru. This role is part of the Marketing / Business Development department and reports to Leadership.

Key Responsibilities

• Own social media marketing, with a focus on LinkedIn: content calendars, posting, engagement, short-form content, and performance tracking.
• Manage the website and SEO: on-page optimization, keyword research, landing pages, and content to improve search visibility.
• Plan and execute digital campaigns across email, newsletters, and industry platforms, including basic performance tracking and lead generation.
• Create and coordinate content and collateral for LinkedIn posts, articles, brochures, decks, case studies, and press material, translating technical information into clear B2B communication.
• Own MiniMines' presence at exhibitions, conferences, and summits end-to-end: event selection, stall design and vendor coordination, on-ground execution, lead capture, and post-event reporting.
• Support B2B lead generation for Business Development, including target lists, campaign material, CRM updates, and lead handover.
• Maintain brand consistency across the website, social media, presentations, and sales collateral.
• Track industry, competitor, and market developments and convert them into marketing ideas and content.

Requirements & Tech Stack

• Hands-on experience across both online and offline marketing.
• Comfortable travelling for events and working directly with vendors, agencies, and senior leadership.
• Organized and deadline-driven, able to manage multiple campaigns and events in a fast-changing environment.
• Willing to experiment, test, and learn from data across social media and search.
• Curious to understand a technical business and communicate it accurately to a B2B audience.
• Creative but commercially minded, focused on real business opportunities.
• Working knowledge of social media marketing (especially LinkedIn) and SEO fundamentals.
• Strong written and verbal English.
• Solid presentation and stakeholder-coordination skills.
• Working knowledge of Canva, PowerPoint, and Google Workspace / Microsoft Office.
• Comfortable independently creating, developing, and coordinating professional marketing collateral.

Qualifications

• 0-3 years in marketing, content, or event marketing (strong internships or portfolios also considered).
• Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication, or a related discipline.
• Candidates from other backgrounds with strong marketing portfolios are also considered.

Good to Have

• Experience in cleantech, sustainability, manufacturing, energy, EV, battery/recycling, or metals/mining industries.
• Adobe Creative Suite for design and content production.
• Google Analytics / Search Console for basic performance tracking.
• Exposure to CRM or marketing-automation tools.