Marketing Executive

About the Role

The Marketing Executive will contribute to the company's marketing initiatives, strengthen brand visibility, develop strategic partnerships, and drive business growth through both digital and offline channels.

Key Responsibilities

• Performance Marketing: Plan, execute, and optimise Meta Ads (Facebook & Instagram) to drive brand awareness, traffic, and conversions.
• SEO & Website Optimisation: Conduct keyword research, implement SEO strategies, and improve organic search visibility.
• Social Media Management: Manage social media platforms, develop content calendars, and coordinate engaging posts, reels and campaigns.
• Public Relations: Coordinate with media representatives to enhance brand visibility and PR outreach.
• Marketing & Brand Activations: Support online and offline campaigns, promotional events, pop-up stalls, product launches, and brand collaborations.
• Analytics & Reporting: Monitor campaign performance, analyse marketing metrics, and provide insights to improve results.

Requirements & Tech Stack

• Working knowledge of Meta Ads Manager, SEO, and social media marketing.
• Familiarity with Google Analytics, Google Search Console, and Canva.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Public Relations, or a related field preferred.
• 0–2 years of experience in digital marketing, social media, marketing communications, or PR.
• Strong written and verbal communication skills.
• Good interpersonal, networking, and relationship-building abilities.
• Creativity, attention to detail, and the ability to manage multiple projects.
• Willingness to coordinate with external agencies and business partners.

What We Offer

• Exposure to digital marketing, public relations, brand partnerships, and performance marketing.
• Opportunities to contribute to brand launches, promotional events, and marketing campaigns.
• A collaborative and growth-oriented professional environment.