Social Media & Influencer Marketing Executive

About the Role

VMax Healthtech is seeking a creative, data-driven, and highly communicative Social Media & Influencer Marketing Executive to enhance the brand's digital presence. The role involves analyzing social media trends, generating organic leads, building and managing influencer relationships, and improving brand engagement.

Key Responsibilities

• Trend Analysis & Strategy
• Monitor and identify trending topics, memes, audio tracks, and platform updates across Instagram, YouTube, and LinkedIn.
• Leverage relevant trends to improve brand visibility and maintain an engaging online presence.
• Influencer Sourcing & Outreach
• Identify, evaluate, and approach relevant nano, micro, and macro-influencers whose audiences align with target demographics.
• Build a strong network of influencers to support brand awareness and marketing initiatives.
• Influencer Management
• Manage influencer campaigns from beginning to end.
• Negotiate collaboration terms and communicate campaign details and content briefs.
• Track content deliverables and ensure timely execution of campaigns.
• Build and maintain long-term relationships with influencers and content creators.
• Audience Engagement & Lead Generation
• Interact with the online audience regularly to build and maintain an engaged community.
• Execute organic social media campaigns designed to generate high-quality leads and inquiries.
• Identify opportunities to convert social media engagement into potential business leads.
• Content Creation & Copywriting
• Write engaging captions, persuasive copy, and attention-grabbing hooks for social media content.
• Collaborate with influencers and internal teams to ensure content aligns with the brand's messaging.
• Optimize content to improve reach, engagement, and overall performance.
• Performance Tracking & Reporting
• Analyze weekly and monthly social media and influencer campaign performance.
• Track key metrics, including return on investment (ROI), reach, engagement rate, and lead conversion.
• Identify successful strategies and recommend improvements based on campaign performance.

Requirements & Tech Stack

• Experience
• 6 months to 1 year of professional experience managing brand social media accounts and executing influencer marketing campaigns.
• Experience working with an agency or in-house marketing team is preferred.
• Communication Skills
• Excellent verbal and written English communication skills.
• Strong communication and negotiation abilities.
• Influencer Marketing Knowledge
• Understanding of the influencer marketing landscape.
• Ability to evaluate influencer engagement authenticity and identify potentially fake followers.
• Knowledge of influencer outreach and negotiation techniques.
• Social Media Platform Expertise
• Good understanding of Instagram, YouTube, and LinkedIn algorithms, content formats, and engagement strategies.
• Lead Generation
• Basic understanding of social media marketing funnels.
• Ability to develop strategies that convert viewers and followers into potential leads.
• Tools & Technology
• Familiarity with social media management tools such as Buffer, Hootsuite, and Canva.
• Basic knowledge of influencer tracking tools and spreadsheets.

Qualifications

• Skills: social media management, Instagram marketing, influencer marketing, communication, content creation & copywriting.
• Creative, proactive, analytical, and passionate about digital marketing.
• Comfortable communicating with influencers, identifying emerging trends, creating engaging content, and developing strategies to improve brand awareness and lead generation.