Growth & AI Marketing Specialist

About the Role

VAJRA.SOCIAL is a performance-driven digital marketing and business growth agency. We help ambitious brands scale using AI, automation, and data-backed strategies. Our focus is on real business outcomes like qualified leads, higher conversions, stronger brand visibility, and sustainable revenue growth. We partner with startups, local businesses, and growing enterprises.

The Growth & AI Marketing Specialist is a full-time, on-site position based in Mumbai. This role involves designing and executing data-driven growth strategies across digital channels, with a strong focus on AI-enabled marketing workflows and automation. You will plan and manage campaigns, collaborate with creative and technical teams, and optimize funnels for lead generation and conversion.

Key Responsibilities

• Analyze performance metrics.
• Run experiments and refine growth tactics.
• Prepare clear reports and insights for stakeholders.
• Identify new growth opportunities.
• Support sales and business development efforts.
• Contribute to continuous improvement of VAJRA.SOCIAL’s marketing frameworks.
• Design and execute data-driven growth strategies.
• Plan and manage marketing campaigns.
• Collaborate with creative and technical teams.
• Optimize funnels for lead generation and conversion.

Requirements & Tech Stack

• Analytical Skills to interpret data, run experiments, and optimize campaigns.
• Communication skills for team collaboration, presenting insights, and client engagement.
• Growth Hacking skills to design and test scalable, creative acquisition and retention strategies using AI and automation.
• Sales skills to support revenue-focused initiatives and align marketing with business development.
• Project Management skills to plan, organize, and deliver multi-channel campaigns.
• Relevant experience in digital marketing, performance marketing, or AI-driven marketing tools.
• Familiarity with platforms such as Meta Ads, Google Ads, marketing automation tools, and analytics dashboards.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai.
• Ability to collaborate in a fast-paced, experimentation-oriented environment.

Preferred Skills

• Meta Ads Manager and Google Ads.
• AI tools such as ChatGPT, Gemini, Claude, or Perplexity.
• AI-assisted creative tools for image, video, and content production.
• Make, n8n, Zapier, or other automation platforms.
• CRM systems, lead management, and sales workflows.
• Basic SEO, website optimisation, and landing page development.
• Google Analytics, Looker Studio, or marketing dashboards.
• Cold outreach, appointment setting, or B2B lead generation.
• Basic HTML, APIs, webhooks, or other technical integrations.
• Ability to learn new tools and turn them into practical business outcomes.

Who Should Apply?

• Individuals who prefer building and testing over discussing ideas.
• Those excited about using AI to multiply productivity.
• Candidates who can combine creativity with analytical thinking.
• Self-starters who take initiative.
• Individuals comfortable experimenting, learning from mistakes, and improving quickly.
• Those seeking exposure to client acquisition, sales, automation, and revenue growth.
• Candidates who can demonstrate skills through projects, experiments, internships, freelance work, or a portfolio.