Digital Marketing Specialist

Key Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining social media presence across all digital channels.
• Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Managing and maintaining online products available on various websites.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Identifying trends and insights, and optimizing spend and performance based on the insights.
• Brainstorming new and creative growth strategies with the team.
• Collaborating with agencies and other vendor partners.
• Overseeing and managing all contests, giveaways, and other digital projects.