Growth & Commercial Strategy Specialist
Enerpan
About the Role
This is a key seat on the commercial team. You will work directly with the VP of Business Development across the whole commercial function (strategy, sales, marketing, and trade shows) and take on more as you are ready. We’ll train the right person.
Key Responsibilities
- Strategy & Growth:
- Help build the annual commercial plan.
- Track KPIs.
- Study markets and competitors (what they offer and charge).
- Size up new markets and product applications.
- Sales:
- Qualify inbound leads.
- Build prospect lists of developers, contractors, and OEMs.
- Prepare quotes with applications engineering.
- Follow quotes to close.
- Keep the CRM pipeline accurate.
- Clients:
- Join client calls and site visits.
- Present to clients.
- Grow key OEM and contractor accounts.
- Marketing:
- LinkedIn.
- Website content.
- Brochures.
- Spec sheets.
- Case studies.
- Presentation decks.
- Email campaigns.
- Trade Shows:
- Choose shows.
- Set the budget.
- Plan the booth.
- Work the booth.
- Follow up on leads.
Qualifications Required
- Bachelor’s degree in business, marketing, economics, communications, or a related field.
- Clear writing and the confidence to talk with contractors, engineers, and executives.
- Comfortable with numbers and Excel: pricing, margins, pipeline data.
- Organized enough to run several projects at once without dropping details.
- Able to work on-site in Louisville, Kentucky.
- Travel up to 25%.
Nice to Have
- Experience (internship or full-time) in sales, marketing, market research, or commercial operations.
- Exposure to construction, manufacturing, or industrial equipment.
- Experience with a CRM (HubSpot, Salesforce) or design tools (Canva, Adobe).
Where It Leads
As we grow, this role is set up to lead a function of its own, such as marketing, inside sales, or a market segment.