Influencer Marketing Specialist

Key Responsibilities

• Identify, research, and shortlist relevant influencers and content creators across Instagram, YouTube, and other social media platforms.
• Plan and execute influencer marketing campaigns in line with brand objectives and marketing strategies.
• Reach out to influencers, negotiate commercials, and coordinate collaborations, barter deals, and paid campaigns.
• Manage end-to-end influencer campaigns, including briefing, content planning, approvals, posting schedules, and deliverables.
• Build and maintain strong relationships with influencers, agencies, and content creators.
• Coordinate with internal teams for product dispatches, campaign requirements, and promotional activities.
• Track influencer campaign performance, including reach, impressions, engagement, clicks, and conversions.
• Monitor social media trends and emerging creators to identify new marketing opportunities.
• Ensure influencer content aligns with brand guidelines, messaging, and campaign objectives.
• Maintain an updated database of influencers, campaign costs, deliverables, and performance reports.
• Prepare regular reports to evaluate campaign effectiveness and recommend improvements.
• Ensure timely execution of campaigns and follow up on pending content, payments, and deliverables.

Notes

• This is an Onsite opportunity.
• Candidates from only Mumbai preferred.