Retail Execution Specialist

About the Role

The Retail Execution Specialist (RES) is a key ambassador for Advanced Hydration Brands, responsible for amplifying their presence in-store through execution, merchandising, and upselling. This role drives sales growth and maximizes brand presence within an assigned territory.

Key Responsibilities

• Sales Growth and Merchandising: Identify and capitalize on opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
• Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers.
• Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
• Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
• Collaboration: Partner with Coca-Cola Merchandisers and the Advanced Hydration Field team to execute sales and merchandising plans, maintain product inventory, minimize out-of-stocks, and uphold company merchandising standards.
• Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams.
• Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building, and maintaining point-of-sale advertising and coupons.
• Technology Utilization: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive in-store success.

Requirements & Tech Stack

• Must be located in Atlanta, GA or willing to relocate at your own expense.
• Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling, problem-solving, and creative thinking.
• Self-motivated with the ability to work independently within a large territory and multitask across a large number of stores.
• Strong interpersonal and time-management skills; ability to effectively communicate successes, challenges, and opportunities, verbally and in writing, cross-functionally and through all levels of management.
• Entrepreneurial spirit and enthusiasm for our brands.
• Must be able to lift upwards of 25-50 lbs with frequent bending, reaching, and kneeling.
• Occasional off-hours/weekend work, as needed.
• Must have a personal vehicle, maintain an excellent driving record, and hold a valid driver’s license for use during work hours; willingness to drive throughout the territory is essential, including the ability to drive long distances as needed.
• Motor Vehicle Records must satisfy company standards per Driving Policy.

Qualifications

• Bachelor's degree or relevant experience preferred.
• Candidates with 0-2 years’ experience in sales, merchandising, marketing, or customer service are encouraged to apply.
• Entry-level applicants with a willingness to learn will be considered.