Social Media Executive

About the Role

We are looking for a creative, proactive, and confident Social Media & PR Executive to manage Alex’s online presence, develop his personality and brand identity, engage with his audience, and explore exciting collaboration and partnership opportunities. This is a hands-on role for someone who understands internet culture, communicates confidently, takes initiative, and enjoys working in a fast-paced, unconventional environment. You will be the person behind Alex’s digital presence — managing social media platforms, building relationships with brands and creators, handling communications, coordinating meetings, and identifying opportunities to grow his visibility and commercial potential.

Key Responsibilities

• Social Media Management & Growth
• Manage Alex’s Instagram and other relevant social media platforms.
• Develop and implement strategies to increase followers, engagement, reach, and brand visibility.
• Plan content calendars and coordinate content creation and publishing.
• Monitor social media trends, audience behaviour, and platform updates.
• Develop creative ideas to make Alex more engaging, relatable, and recognizable online.
• Track performance metrics and recommend improvements based on insights.
• Community Management & Communication
• Respond to comments, direct messages, enquiries, and collaboration requests promptly and professionally.
• Build meaningful relationships with Alex’s online community.
• Manage incoming communications and ensure timely follow-ups.
• Identify potential collaborators, creators, fans, and business opportunities through social media interactions.
• Maintain a consistent brand voice and personality across all communications.
• Public Relations & Brand Partnerships
• Identify and approach brands, influencers, creators, agencies, and potential partners.
• Explore sponsorships, paid collaborations, brand integrations, and promotional opportunities.
• Handle incoming brand enquiries and coordinate partnership discussions.
• Prepare collaboration pitches and communicate Alex’s value proposition to prospective partners.
• Support negotiations and follow up on opportunities through to closure.
• Build and maintain strong professional relationships with relevant industry contacts.
• Meetings, Events & Representation
• Coordinate meetings with brands, creators, agencies, and other stakeholders.
• Attend meetings and represent Alex and his brand professionally.
• Coordinate shoots, events, collaborations, and promotional activities.
• Travel when required for meetings, shoots, events, and brand engagements.
• Ensure smooth communication and coordination between external partners and the internal team.
• Internal Coordination & Brand Development
• Work closely with the internal team responsible for Alex’s training, development, and operations.
• Understand Alex’s evolving capabilities, personality, and journey to develop relevant communication and content ideas.
• Brainstorm innovative campaigns, storytelling concepts, and audience engagement activities.
• Identify opportunities to expand Alex’s digital presence and build his identity as a personality and brand.

Requirements & Tech Stack

• A strong understanding of Instagram, social media platforms, and online communities.
• Excellent written and verbal communication skills.
• Confidence in interacting with brands, creators, agencies, and other stakeholders.
• A proactive mindset with the ability to take ownership and work independently.
• A good understanding of digital trends, internet culture, and engaging content.
• Strong organizational skills and the ability to manage multiple conversations and tasks simultaneously.
• Professionalism when attending meetings, events, and external engagements.
• Willingness to travel as required.
• Creativity, curiosity, adaptability, and enthusiasm for building something from scratch.