Associate
1Lattice
About the Role
- As part of the B2B onboarding team, you will be responsible for onboarding professionals such as doctors, architects, interior designers, teachers, and administrators.
- Ensure B2B projects are executed smoothly by onboarding the right professionals in line with client requirements and within the required timelines.
Key Responsibilities
- Understanding project scope and identifying relevant industry stakeholders including dealers, distributors, retailers, doctors, channel partners, and B2B respondents through LinkedIn, Naukri, industry databases, and professional networks.
- Conducting targeted outreach to industry professionals and business stakeholders via email, LinkedIn messages, and outbound calls to onboard relevant respondents for consulting and research discussions.
- Making outbound B2B calls to prospective and existing respondents, dealers, distributors, healthcare professionals, and retailers to understand market dynamics and gather industry insights.
- Screening respondents and business participants based on client-defined screener questions, qualification criteria, and industry relevance.
- Managing end-to-end respondent engagement and relationship ownership, from onboarding and call coordination to invoicing and post-call follow-ups.
- Scheduling and coordinating respondent consultations, dealer/distributor discussions, and stakeholder callback appointments as per client timelines.
- Briefing respondents and industry participants accurately on project objectives, discussion agendas, and client expectations prior to calls.
- Conducting follow-up interactions with respondents and B2B stakeholders to ensure smooth engagement and maintain long-term professional relationships.
- Handling respondent and participant concerns professionally while coordinating with internal teams for timely issue resolution and escalation management.
- Staying updated on ongoing industry trends, market developments, service offerings, and client requirements across multiple sectors.
- Confidently addressing respondent queries and providing detailed information regarding consultation processes, project scope, and engagement guidelines.
- Preparing and maintaining daily, weekly, and monthly reports covering outreach activities, call status, respondent pipelines, and engagement metrics.
- Tracking key performance indicators including outreach conversion, respondent onboarding, call completion rates, and stakeholder engagement metrics.
- Adapting communication and engagement strategies based on respondent responses, industry type, and client-specific requirements.
- Demonstrating flexibility in managing domestic and international B2B projects, including coordination across different time zones and non-Indian Standard Time working hours.
Key Skills & Qualifications
- Customer-centric attitude.
- Excellent communication and interpersonal skills.
- Proven experience in communicating effectively and building relationships quickly over the phone, email, and messages.
- Focused approach to problem-solving.
- Strong background in networking.
- Fantastic communication and writing skills - both verbal and written.

