Business Development Associate

Company: FirstConnection

About FirstConnection

FirstConnection is an AI company building India’s hiring, employability and career-readiness platform. We connect students, colleges and recruiters through AI-led skill assessments, mock interviews, and verified employability scores. We are a DPIIT Recognized Startup working with colleges and hiring partners across India.

About the Role

You will be the first voice many students, colleges and clients hear from FirstConnection. You will run product demos, manage the follow-up pipeline, and guide students from first interest to enrolment. You will work directly with the founder and see your impact in the numbers every week.

Key Responsibilities

• Demos: Deliver product demos to colleges, training institutes and corporate clients online. Tailor each demo to the audience: TPO, management or HR.
• Follow-ups: Follow up on every lead by call, WhatsApp and email within agreed timelines until it closes or is disqualified.
• Student Conversion: Talk to students and help them understand their career readiness and which FirstConnection programme fits them. Convert enquiries into qualified leads and enrolments.
• Campus Coordination: Coordinate with students and college coordinators during readiness audits, workshops and campus drives.
• CRM Hygiene: Keep the CRM (Zoho) updated daily with lead stages, call notes, next actions and outcomes.
• Pipeline Reporting: Share a daily activity report and a weekly pipeline summary with the founder.
• Feedback Loop: Pass on objections, feature requests and questions from students and clients so we can improve the product and pitch.

Requirements & Tech Stack

• Graduate in any discipline.
• Excellent spoken English and Hindi; clear and confident on calls and in front of a room.
• Comfortable presenting software on a screen share (Google Meet or Zoom).
• Organised, disciplined with follow-ups, and comfortable working to weekly targets.
• Familiarity with a CRM, Excel or Google Sheets, and WhatsApp Business.

Qualifications

• An MBA/BBA in Marketing or HR is a plus.
• Interest in EdTech, careers or AI is a strong plus.
• Good to Have: Experience in EdTech sales, admissions counselling or college outreach.
• Good to Have: Experience talking to TPOs, HR teams or institute owners.