Marketing & Partnerships Coordinator

About the Role

Bonsai Coffee Bar is seeking a creative, organized, and proactive Marketing & Partnerships Coordinator to join their team. This role will support the growth of Bonsai and the Bonsai HIBI matcha brand, focusing on social media, content creation, brand collaborations, events, creator partnerships, email marketing, and e-commerce. The position involves working closely with founders on creative direction and marketing strategy, while also managing day-to-day execution.

Key Responsibilities

Social Media + Content

• Plan and execute social strategy for Bonsai Coffee Bar.
• Launch and grow Bonsai HIBI's dedicated social channels.
• Build and manage content calendars for Instagram and TikTok.
• Film and edit short-form content, including Reels and TikToks.
• Capture content of behind-the-scenes, products, team, cafe, and events.
• Write captions and manage posting.
• Monitor trends and identify relevant content opportunities.
• Organize the photo and video content library.
• Track performance and help identify effective strategies.
• Communicate USPs and brand story through content.

Partnerships + Events

• Manage inbound collaboration and partnership opportunities.
• Identify brands and organizations aligning with Bonsai and HIBI.
• Proactively reach out to potential brand partners.
• Brainstorm collaborations and activations.
• Coordinate pop-ups, community events, matcha workshops, brand activations, and other events.
• Develop relationships with local businesses, fitness and wellness brands, universities, offices, and community organizations.
• Market and capture content around events.

Creators + HIBI Matcha

• Identify creators aligning with Bonsai and HIBI.
• Coordinate creator outreach, gifting, and product seeding.
• Build and maintain relationships with creators.
• Coordinate creator visits to Bonsai.
• Assist with packing and shipping HIBI gifting, creator packages, and online orders.
• Source and organize UGC for social channels.
• Support HIBI product launches and retail campaigns.

Email + SMS

• Build the email and SMS marketing calendar.
• Create campaigns for customer retention, HIBI sales, new products, seasonal menus, and events.
• Write marketing copy and build campaigns.
• Grow email and SMS audiences.
• Track campaign performance.

Design + Marketing Support

• Create simple, on-brand graphics using Canva, Adobe, or similar tools.
• Design social graphics, flyers, promotional materials, event collateral, and in-store signage.
• Coordinate photoshoots and product launches.
• Keep marketing calendars, creator lists, partnership pipelines, and projects organized.
• Support neighborhood marketing and future Bonsai openings.
• Participate in other creative and marketing projects.

Qualifications

• Strong eye for branding, design, and social content.
• Understanding of Instagram and TikTok with experience in content creation.
• Comfort with filming and editing short-form video.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools.
• Excellent organizational skills and ability to manage multiple projects.
• Proactive and able to work independently.
• Comfortable reaching out to brands, creators, and potential partners.
• Strong writing and communication skills.
• Ability to generate ideas and execute them.
• Enthusiasm for coffee, matcha, food, hospitality, culture, and community.
• Adaptability to a fast-paced small business environment.
• Relevant experience can include internships, freelance work, personal projects, content creation, student organizations, or managing social accounts.