Sales Development Representative

About the Role

Lighthouse is seeking a Sales Development Representative to join our expanding team. This is a hybrid role based in Denver, CO, reporting to the Sales Development Manager. The primary responsibility is to drive growth through qualifying leads for Account Executives. This role is critical for spreading awareness of Lighthouse and building the sales pipeline.

Key Responsibilities

• Conduct research on key contacts in the hospitality industry, specifically hotel chains and their management companies.
• Use news, industry trends, and company updates to craft well-crafted messaging for key contacts.
• Make outbound calls, send LinkedIn messages, and craft highly personalized emails to prospective clients, maintaining a high volume of activities with the highest quality of outreach.
• Proactively seek new business opportunities for Lighthouse.
• Identify the needs of prospective clients and qualify both inbound and outbound leads.
• Get prospects excited to meet with Business Development Managers and execute strong handoffs to the sales team.
• Work closely with Lighthouse’s Marketing team to generate leads and follow up with prospective clients after events and campaigns.
• Work cross-functionally with Regional Sales Managers, Account Executives, and the marketing team to optimize Lighthouse’s sales process and win rate.

Requirements & Tech Stack

• Professional communication skills, both written and verbal.
• Highly organized, with a strong attention to detail.
• Strong prioritization skills with a demonstrated ability to effectively manage multiple activities simultaneously.
• Self-motivated team player with a proven ability to work both as an individual and as part of a team.
• Demonstrated coachability and a desire for continuous improvement.

Qualifications

• High energy with a passion for building relationships and connecting with people.
• A desire to pursue a career in sales.

Preferred Experience

• Experience in the hospitality industry.
• Prior experience as an SDR, or in sales.
• Experience using Salesforce or another CRM tool.