Digital Marketing Executive

About the Role

The Digital Marketing Executive role is a full-time, on-site position based in Bengaluru. The role involves planning and executing digital marketing campaigns to enhance brand visibility and admissions outreach across multiple campuses.

Key Responsibilities

• Managing social media channels.
• Creating and updating web content.
• Monitoring online engagement.
• Coordinating with internal teams to align messaging with institutional values.
• Analyzing web and campaign performance data.
• Preparing regular reports.
• Recommending improvements to optimize reach and conversions.
• Collaborating with designers and content creators to develop compelling digital assets.
• Maintaining consistency in brand communication.

Requirements & Tech Stack

• Strong Marketing skills: campaign planning, brand positioning, and lead generation.
• Effective Communication skills: clear written and verbal communication and stakeholder coordination.
• Social Media Marketing skills: channel management, content scheduling, and audience engagement.
• Web Content Writing skills: creating informative, accurate, and value-aligned content for websites and digital collateral.
• Web Analytics skills: tracking performance metrics, interpreting data, and reporting insights for optimization.
• Ability to work collaboratively on-site.
• Ability to manage multiple projects.
• Ability to adapt to a fast-paced academic environment.

Qualifications

• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Digital Media, or a related field are preferred.
• Experience in educational or mission-driven organizations, familiarity with value-based education, and proficiency with common digital marketing tools and platforms are beneficial.