PPC

Location: A - 128, Sector 63, Noida (Completely WFO)

Interview Mode: Only Face to face interview in Noida Location

Shift: 11 AM - 8 PM

PPC Role

Key Responsibilities

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.

Requirements & Tech Stack

• Good knowledge of Google Tag Manager, Google Analytics, & Google Merchant.
• Knowledge of Conversion setup & Audience Creation.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (e.g. Google Analytics, GTM, Google Trends).
• Understanding HTML, CSS, and XML is a plus.
• Proficient in MS Office (particularly Excel).

Qualifications

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Excellent written & verbal communication skills.
• Analytical thinking with strong math skills.
• Graduation in Marketing, Digital Media, or a related field.
• AdWords certification is a plus.