Social Media Content Creator, Finance

About the Role

Kautilya is seeking a charismatic, camera-confident Finance Content Creator to be the face of the brand across YouTube, Instagram, and other social platforms. This role focuses on presenting and explaining finance concepts to Indian investors.

Key Responsibilities

• Be the face of Kautilya: Present finance videos on camera with personality, energy, and credibility.
• Make finance engaging: Explain Indian equities, derivatives, options, market trends, and investing concepts accessibly.
• Understand what drives views: Develop strong hooks, improve audience retention, identify shareable topics, and adapt content for YouTube, Instagram Reels, and emerging formats.
• Bring the Indian market perspective: Understand the interests, behavior, and content preferences of Indian retail investors.
• Research and stay relevant: Identify timely market stories, trending financial topics, and ideas for deeper exploration.
• Build a community: Grow channels organically through consistent publishing, audience engagement, and data-driven experimentation.
• Focus on presenting, financial storytelling, and growing an audience.

Requirements & Tech Stack

• Confident and natural on camera with an engaging speaking style and strong communication skills.
• Understands social media marketing, content formats, audience retention, and organic channel growth.
• Genuine interest in finance.
• Ability to explain technical concepts clearly to beginners and experienced market participants.
• Understands Indian finance audiences and can communicate naturally in English and/or Hindi/Hinglish.
• Proactive, creative, curious, and comfortable experimenting with different content styles.

Qualifications

• Knowledge of the Indian stock market, F&O, derivatives, mutual funds, or portfolio analytics is a major plus.
• Bonus points if you have:
• Experience growing a YouTube channel or Instagram account.
• A background in finance, economics, trading, investing, or financial research.
• Experience as a financial educator, presenter, influencer, or content creator.
• A portfolio of finance videos, explainers, interviews, or other on-camera work.

Note: The company emphasizes on-camera presence, curiosity, financial aptitude, and the ability to connect with an audience over ticking every box.