Strategic Communications & Events Coordinator

About the Role

The Strategic Communications & Events Coordinator at Thomas Jefferson University is responsible for implementing, monitoring, and reporting on enrollment marketing strategies and tactics, events, and communication plans for the undergraduate and graduate enrollment portfolios across all Jefferson campus locations. The Coordinator will utilize both traditional and experimental strategies to promote the Jefferson brand and increase enrollment of qualified students, working under the guidance of team leadership in leveraging technology systems.

Key Responsibilities

• Implement and assess complex communication plans that encourage funnel conversion across all available communication platforms and mediums (print, electronic, text messaging, digital, and social media).
• Monitor the results of email campaigns using A/B testing and analytical data to implement changes for improvement.
• Design and manage an assigned event and visit portfolio with the goal of providing guests with a positive and memorable experience, encompassing on-campus and virtual events.
• Build communications within CRM (Slate by Technolutions), including content creation/editing, updating HTML in email templates, and building/updating translation tables and content blocks.
• Utilize various Slate features including: Deliver, Content Blocks, Translation Tables, Rules, Populations, Slate Print, Events, Scheduler, Ping, Portals, and Forms.
• Develop queries and reports to monitor campaign and event performance within Slate.
• Stay up-to-date on Slate enhancements and new features.
• Develop and manage assets in collaboration with key strategy partners for academic programs (website, print, email, digital, video, etc.).
• Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
• Interact with co-workers, visitors, and other staff consistent with the values of Jefferson.
• Interact and collaborate with internal clients within Enrollment Management, administrative partners, and a wide range of external vendors.
• Provide direction to University Marketing colleagues on assets (email, print, digital, video, web, and event assets) that directly impact University enrollment goals.

Requirements & Tech Stack

• HTML coding and development knowledge is strongly preferred.
• Microsoft Office Suite (Word, Excel, Outlook, Teams) is required.
• CRM (Slate by Technolutions) experience is preferred.

Qualifications

• Bachelor’s degree in Communications, Business, Marketing, User Experience, or Higher Education Leadership/Administration is required.
• 0+ years of professional experience.
• 0+ years of management/leadership experience.
• Experience in an undergraduate and/or graduate admissions office is strongly preferred.