Strategic Communications & Events Coordinator

About the Role

The Strategic Communications & Events Coordinator at Thomas Jefferson University is responsible for implementing, monitoring, and reporting on enrollment marketing strategies and tactics, events, and communication plans for the undergraduate and graduate enrollment portfolios across all Jefferson campus locations. The Coordinator will utilize both traditional and experimental strategies to promote the Jefferson brand and increase enrollment of qualified students. The Coordinator will work under the guidance of team leadership in leveraging technology systems in support of goals.

Key Responsibilities

• Implement and assess complex communication plans that encourage funnel conversion, utilizing all available communication platforms and mediums (print, electronic, text messaging, digital, and social media) and accounting for a complex set of needs across diverse application pools.
• Monitor the results of email campaigns using A/B testing and analytical data to implement changes for improvement.
• Design and manage an assigned event and visit portfolio with the goal of providing guests with a positive and memorable experience, encompassing on-campus and virtual events.
• Build communications within CRM (Slate by Technolutions), including the creation and editing of content, updating HTML in email templates, building and updating translation tables and content blocks.
• Utilize Slate features such as Deliver, Content Blocks, Translation Tables, Rules, Populations, Slate Print, Events, Scheduler, Ping, Portals, and Forms on a regular basis.
• Develop queries and reports within Slate to monitor campaign and event performance.
• Stay up-to-date on Slate enhancements and new features.
• Develop and manage assets in collaboration with key strategy partners that will be used to generate demand for the University’s academic programs (website, print, email, digital, video, etc.).
• Ensure that Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
• Interact with co-workers, visitors, and other staff consistent with the values of Jefferson.

Requirements & Tech Stack

• CRM (Slate by Technolutions): Experience using Slate is preferred.
• Microsoft Office Suite: Experience using Word, Excel, Outlook, and Teams is required.
• HTML coding and development knowledge is strongly preferred.
• A/B testing for email campaign analysis.

Qualifications

• Education: Bachelor’s degree in Communications, Business, Marketing, User Experience, or Higher Education Leadership/Administration is required.
• Experience: 0+ years of professional experience and 0+ years of management/leadership experience is required.
• Experience in an undergraduate and/or graduate admissions office is strongly preferred.
• Client Services: Ability to interact and collaborate on a regular basis with internal clients, administrative partners, and a wide range of external vendors.
• Creative Services & Content Generation: Ability to work directly with University Marketing colleagues to provide direction on assets (email, print, digital, video, web, and event assets).