Community Manager

About the Role

Hoola Health is building a more human, accessible, and supportive approach to pediatric healthcare. We bring together pediatricians, therapists, child-development experts, nutritionists, and parents to make healthcare guidance simpler, more trusted, and easier to access. We’re looking for a creative, people-first Community & Social Media Executive to help build and grow the Hoola community from the ground up. This role is ideal for someone who lives on social media, has a strong sense of content, enjoys engaging with people, and genuinely wants to build meaningful communities.

Key Responsibilities

Community Management

• Set up, manage, grow, and moderate Hoola’s WhatsApp communities and groups.
• Keep communities active, safe, welcoming, and valuable for parents.
• Create and maintain community guidelines, particularly around sensitive topics such as child health and parenting.
• Monitor conversations and ensure members have a positive community experience.
• Identify common questions, concerns, and conversations within the community and share insights with the relevant teams.

Social Media Management

• Support Hoola’s presence across Instagram, WhatsApp, LinkedIn, YouTube, and other relevant platforms.
• Assist in planning and maintaining the social media content calendar.
• Create and publish engaging posts, stories, reels, polls, and other social content.
• Stay updated on social media trends, formats, features, and emerging platforms.
• Identify opportunities to turn community conversations and insights into relevant social content.

Content Creation & Ideation

• Write crisp, warm, conversational, and parent-friendly content.
• Simplify information from pediatricians, therapists, nutritionists, and child-development experts into easy-to-understand content.
• Generate creative ideas for social media and community engagement.
• Develop content around parenting, child health, development, nutrition, and other relevant topics.
• Repurpose expert insights, member stories, UGC, testimonials, and community moments into social content, with appropriate consent.

Expert Collaboration

• Coordinate with pediatricians, therapists, child-development experts, nutritionists, and other specialists.
• Support expert-led initiatives such as AMAs, Live Q&As, expert tips, topic weeks, and educational sessions.
• Manage scheduling, promotion, communication, moderation, and follow-ups for expert sessions.
• Collect common questions from parents and coordinate with the appropriate expert for responses.
• Ensure expert-led content is reviewed for accuracy before publishing.

Volunteer Management

• Recruit, onboard, and support community volunteers and moderators.
• Train volunteers on community guidelines, communication style, response standards, and escalation processes.
• Assign responsibilities and monitor volunteer activity.
• Conduct regular check-ins with volunteers and provide feedback.
• Recognize and motivate volunteers to keep them engaged.

Community Engagement

• Plan and execute activities such as polls, contests, challenges, themed days, member spotlights, and interactive discussions.
• Identify highly engaged members.

Requirements & Tech Stack

• WhatsApp
• Instagram
• LinkedIn
• YouTube
• Social Media Content Creation Tools
• Community Moderation Tools

Qualifications

• Strong sense of content.
• Enjoys engaging with people.
• Genuinely wants to build meaningful communities.
• Lives on social media.