Content Strategist

About the Role

Ombre Bliss is a luxury perfume brand dedicated to crafting exceptional, unforgettable fragrances. The Content Strategist will be responsible for planning, creating, and managing content across digital platforms to strengthen brand storytelling and customer engagement. This full-time, on-site role in Gurugram involves developing content calendars, aligning messaging with marketing campaigns, and ensuring consistency across website, social media, and promotional materials.

Key Responsibilities

• Developing content calendars.
• Aligning messaging with marketing campaigns.
• Ensuring consistency across website, social media, and promotional materials.
• Analyzing audience insights.
• Collaborating with marketing and design teams.
• Optimizing content for brand visibility and performance.
• Maintaining brand voice.
• Overseeing content quality.
• Contributing ideas that support product launches and brand initiatives.

Requirements & Tech Stack

• Content Strategy development and execution.
• Content Management (organizing, publishing, maintaining digital content).
• Content Development (creating engaging narratives).
• Web Content Writing for websites, social media, and digital channels.
• Communication Skills (written and verbal).
• Ability to work collaboratively with cross-functional teams.
• Ability to manage multiple projects and deadlines.

Qualifications

• Strong understanding of luxury branding.
• Fragrance or beauty industry experience preferred.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field, or equivalent relevant experience.