Social Media Executive

About Creative Coupling

Creative Coupling is an art-led merchandise and gifting brand that brings art into everyday life through thoughtfully designed products.

The Role

As a Social Media Executive, you will be responsible for bringing Creative Coupling to life online. You will translate products, creative processes, and brand personality into engaging social media content by planning content, shooting reels, writing captions, and engaging with the audience.

Key Responsibilities

• Content Creation
• Plan, create, and publish engaging content for Instagram and other relevant social media platforms.
• Shoot and edit reels, short-form videos, product videos, and behind-the-scenes content.
• Social Media Management
• Develop and maintain a monthly content calendar.
• Manage day-to-day posting, scheduling, stories, and community engagement.
• Respond to comments, DMs, and customer queries in a timely and friendly manner.
• Build relationships with creators, artists, customers, and relevant online communities.
• Identify opportunities for collaborations, user-generated content, and influencer partnerships.
• Performance and Growth
• Track content performance and engagement.
• Review analytics regularly and use insights to improve content.

Requirements & Tech Stack

• Strong understanding of Instagram, reels, stories, and short-form video formats.
• Ability to shoot and do basic video edits.

Qualifications

• 1 year of experience managing social media for a brand, business, or creative venture.
• Good writing skills.
• Curiosity about art, design, lifestyle products, gifting, and creative businesses.

Bonus Points:

• Experience with a D2C, lifestyle, homegrown, art, fashion, or gifting brand.
• Experience with product photography or simple studio shoots.
• Experience with influencer outreach, creator collaborations, or community building.