Content Writer

About the Role

Esferasoft Solutions Pvt Ltd. is hiring a Content Writer to work in-office in Mohali.

Key Responsibilities

• Create engaging content including blog posts, press releases, press kits, white papers, etc.
• Collaborate with the internal SEO team to generate new content, and identify creative ways to repurpose existing content for various channels.
• Research industry-related topics that have a good weight for search engine optimization.
• Create content for website and social media accounts.
• Differentiate Guest Posting/Blogs/webpage.
• Create eye-catching and innovative headlines.
• Strategize and execute content plans.

Requirements & Tech Stack

• SEO content writing efficiency.
• Knowledge of keywords (long-tail & short tail), Focus/primary/secondary keywords, and location-based, transactional, navigational, informational keywords.
• Understanding of basic structure like heading tags.
• Knowledge of Anchor Text and keyword cannibalization.
• Understanding of Niche/Audience, service-oriented or product-oriented.
• Must have worked with International clients.

Qualifications

• Strong creative writing skills.
• Strong speaking skills with good command of grammar and vocabulary.

Location: Mohali

Candidates must be able to work in the office.