Digital Marketing Executive (SEO)

Key Responsibilities

• Plan and execute digital marketing campaigns to generate qualified leads for NJ Macson’s advisory and family office services.
• Identify target audiences.
• Conduct market research.
• Manage online marketing channels.
• Track campaign performance.
• Nurture new leads through effective communication.
• Coordinate with the sales and advisory teams to support client acquisition.
• Maintain accurate records of prospects and outreach activities.
• Continuously optimize lead generation strategies to improve conversion rates and brand visibility.

Qualifications

• Strong lead generation skills, including identifying new leads and converting prospects through targeted lead generation activities.
• Ability to conduct market research to understand client segments, industry trends, and competitive positioning.
• Excellent communication skills for engaging prospects, presenting services clearly, and collaborating with internal teams.
• Sales-oriented mindset with experience supporting sales processes and driving pipeline growth.
• Experience with digital marketing tools and channels (e.g., social media, email marketing, SEO/SEM, CRM platforms).
• Analytical skills to interpret campaign metrics and recommend data-driven improvements.
• Ability to work independently, manage multiple initiatives, and meet timelines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Finance, or a related field preferred.
• Prior experience in financial services, wealth management, or professional services marketing is an advantage.