AI-Powered Marketers

About the Role

The AI-Powered Digital Marketer is a full-time hybrid role based in Mumbai, with flexibility for some work-from-home arrangements. This role involves designing and executing AI-driven digital marketing campaigns across channels, including social media, search, and email, aligned with DTA’s programs and initiatives.

Key Responsibilities

• Designing and executing AI-driven digital marketing campaigns across channels, including social media, search, and email.
• Generating and nurturing leads.
• Optimizing marketing funnels.
• Using data and web analytics tools to refine audience targeting and campaign performance.
• Creating and managing content.
• Experimenting with AI tools for automation and personalization.
• Collaborating with academic, sales, and product teams to support enrollment and partnership goals.
• Reporting on key metrics.
• Maintaining marketing dashboards.
• Continuously testing new AI-based strategies and tools to drive growth.

Requirements & Tech Stack

• Strong Digital Marketing and Marketing skills, with experience in multi-channel campaign planning and execution.
• Social Media Marketing skills, including content planning, audience engagement, and performance optimization across major platforms.
• Web Analytics skills, including use of tools such as Google Analytics or similar platforms to measure and improve campaign outcomes.
• Lead Generation skills, including building and optimizing funnels, landing pages, and automation workflows.
• Familiarity with AI-powered marketing tools (e.g., marketing automation, AI copywriting, chatbots) and interest in emerging AI technologies.
• Strong analytical, communication, and collaboration skills, with the ability to translate data into actionable insights.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Experience in education, edtech, or B2B services is an advantage.
• Commitment to ethical and responsible use of AI in marketing.