Google Ads Specialist

About the Role

This is a full-time, on-site Google Ads Specialist role based in Delhi, India. The specialist will plan, create, and manage Google Ads campaigns to drive qualified leads and bookings for banquet venues and related services.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns.
• Conduct keyword research.
• Create ad copy.
• Set up campaigns.
• Manage bids and budgets.
• Continuously optimize performance across search, display, and remarketing campaigns.
• Monitor key metrics.
• Prepare performance reports.
• Analyze user behavior.
• Recommend improvements to landing pages and overall campaign strategy.
• Collaborate with marketing and sales teams to align campaigns with business goals.
• Support promotional initiatives.
• Ensure all ads comply with Google’s policies and brand guidelines.

Requirements & Tech Stack

• Strong proficiency in Google Ads campaign management, including keyword research, ad copywriting, bid optimization, and conversion tracking.
• Experience with performance analysis and reporting using tools such as Google Analytics, Google Tag Manager, and other tracking platforms.
• Understanding of digital marketing fundamentals, including PPC, SEO basics, audience targeting, remarketing, and funnel optimization.
• Ability to collaborate with marketing and sales teams to translate business objectives into effective advertising strategies and campaigns.
• Comfort working with data, spreadsheets, and dashboards; ability to interpret metrics and make data-backed recommendations.
• Strong written and verbal communication skills.
• Attention to detail.
• Ability to manage multiple campaigns simultaneously.
• Google Ads certification and prior experience in hospitality, events, or marketplace platforms are advantageous.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.