Paid Media Specialist (Entry-Level)

About the Role

We’re looking for an ambitious candidate with a true interest in becoming a digital marketing expert and a drive for career growth. This entry-level role offers the opportunity to work with an expert team, learn industry best practices, and master the technology tools and analytical skills required to deliver superior digital marketing services. Candidates will be scaled for significant opportunities and meaningful responsibilities.

Key Responsibilities

• Campaign Creation:
• Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting.
• Perform competitive analysis, research keywords, and analyze clients’ demographic data.
• Analyze and evaluate findings to make decisions on the most effective campaign types and structures.
• Use competitor keywords and ads to inform keyword, ad copy, and ad creative testing.
• Launch campaigns in digital media channels.
• Reporting & Analysis:
• Master performance analysis and client reporting through daily use of tools such as Google Analytics, Google Ads, Facebook Analytics, Power BI, and more.
• Regularly analyze possible courses of action and make decisions after considering various possibilities.
• Campaign Management & Optimization:
• Manage campaigns to ensure continuous improvement over time.
• Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages to improve campaign performance.
• Campaign Optimization & Budget Management:
• Manage client advertising budgets with media spends of up to seven figures.
• Conduct performance analysis and proactively adjust campaigns to ensure client deliverables are met or exceeded.
• Track daily budget pacing and adjust media spend to adhere to client budgets.
• Use performance analysis to make decisions on budget allocation and execute budget changes.

Key Qualities

• Analytical: Enjoys data analysis, pivot tables, and spreadsheets to understand performance drivers.
• Creative: Appreciates digital advertising campaigns as a blend of data analytics and creative design.
• Scientifically-Minded: Enjoys testing new ideas, analyzing results, and experimenting with changes.
• Growth Mentality: Embraces intellectual challenges and opportunities for skill improvement and knowledge acquisition.
• Passionate: Hungry, ambitious, motivated, competitive, with a strong work ethic.
• Resourceful: A self-starter who enjoys learning new skills and researching ideas independently.
• Organized and Detail-Oriented: Meticulous with to-do lists and committed to client success.

Requirements & Tech Stack

• Some experience working with paid media campaigns in Google, Facebook, or Amazon's advertising platforms.
• Strong knowledge of Google Ads and/or Facebook Ads through coursework, internships, or other experience.
• Proficiency with Microsoft Office Suite, with advanced knowledge of Excel and PowerPoint.
• Strong mathematical and analytical skills.
• Strong written and verbal communication skills.
• Strong client relationship skills.

Qualifications

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.

Work Environment

• This role is based out of our Austin office.
• Hybrid work model: three days in the office, two days from home.
• Consistent work hours: 9:00 A.M. to 5:00 P.M., Monday - Friday.
• Expectation of evening and weekend work as necessary.