Content Strategist

About Digenie

Digenie is a creative digital marketing agency working with brands across lifestyle, F&B, alcohol & beverages, tourism, government and emerging startups. We focus on strong ideas, high-quality content and campaigns that are culturally relevant and performance-driven.

Role Overview

We are looking for a Content Strategist / Social Media Manager who can think strategically, develop strong content ideas and manage social media for multiple brands from planning to execution. The role involves content strategy, social media management, campaign ideation, trend research, creative direction, client coordination, and performance analysis. You will work closely with designers, videographers, editors, and account teams, while also interacting directly with clients and occasionally participating in content shoots.

Key Responsibilities

Content Strategy & Planning

• Develop monthly and weekly content strategies, blogs, whitepapers, research articles, and calendars for multiple brands.
• Plan Reels, posts, carousels, stories, Shorts, and other platform-specific content.
• Develop content pillars, themes, formats, and brand-specific communication styles.
• Research competitors, trends, audience behaviour, and relevant cultural moments.

Creative & Campaign Ideation

• Develop creative concepts, campaign ideas, Reel concepts, and social-first content formats.
• Identify opportunities around festivals, trends, current events, and cultural moments.
• Provide creative direction, references, and briefs to designers, videographers, and editors.
• Ensure content is relevant, engaging, visually strong, and aligned with brand objectives.

Social Media Management

• Manage content publishing across Instagram, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
• Coordinate captions, hashtags, posting schedules, and content approvals.
• Monitor comments, DMs, and audience responses, identifying opportunities or issues.

Client Coordination

• Participate in client meetings, content discussions, and review calls.
• Understand client requirements and translate them into actionable content plans.
• Present content ideas and strategies confidently to clients.

Shoot & On-Ground Coordination

• Participate in and coordinate content shoots, photoshoots, and video productions when required.
• Travel frequently within Chennai for client meetings, shoots, and other work-related activities.
• Occasional travel to other cities may be required for client meetings, shoots, or campaigns.

Analytics & Optimisation

• Track reach, engagement, growth, saves, clicks, conversions, and other relevant metrics.
• Prepare basic performance reports and identify what is working and what needs improvement.
• Use insights to continuously improve content strategy.

Paid Media

• Working knowledge of Meta Ads Manager and basic paid social concepts.
• Assist with campaign planning, audience targeting, creative testing, and optimisation.

Requirements & Tech Stack

Required Skills

• 0–4 years of experience in social media, content strategy, or digital marketing. Freshers with strong creativity, communication skills, and willingness to learn may also apply.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Strong content ideation and storytelling ability.
• Good understanding of Reels, trends, and social media formats.
• Good visual and design sense.
• Strong communication and client coordination skills.
• Basic understanding of social media analytics and performance marketing.
• Familiarity with tools such as Meta Business Suite, Canva, Notion, Google Analytics, or similar platforms.

Good to Have

• Agency experience managing multiple brands.
• Experience with F&B, lifestyle, tourism, alcohol & beverages accounts.
• Basic copywriting skills.
• Experience with influencer/creator campaigns.
• Experience participating in or coordinating photoshoots/video shoots.
• Basic knowledge of Meta Ads.

What We're Looking For

Someone who thinks like a strategist, creates like a content creator, and communicates like an account manager. You should be:

• Idea-driven and creatively curious.
• Trend-aware and culturally relevant.
• Proactive and willing to take ownership.
• Confident in dealing with clients.
• Organised and comfortable managing multiple accounts.
• Comfortable with frequent local travel and on-ground work.

Why Join Digenie

• Work across diverse brands and industries.
• Get exposure to strategy, content, campaigns, shoots, and client management.
• Creative freedom to experiment with new formats and ideas.
• Opportunity to grow into a Senior Content Strategist, Social Media Strategist, or Account Lead role.