Ad Specialist (Digital Marketing Services)

Job Title: Ad Specialist (Digital Marketing Services)

Location: Chennai (Work from Office)

Salary Range: Based on skills & performance

About the Role

We are looking for an enthusiastic Ad Specialist who can plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads. In this role, you will work closely with our clients, understand their marketing goals, and execute paid campaigns that drive measurable results. This position is ideal for someone who is analytical, performance-driven, and eager to grow in the digital marketing field.

Key Responsibilities

• Plan, set up, and optimize paid ad campaigns across Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience analysis, and competitor research for each campaign.
• Prepare and share campaign proposals and budgets with clients.
• Monitor daily campaign performance and ensure the lowest possible CPL and highest conversions.
• Create compelling ad copies, creatives (coordinating with the design team), and landing page suggestions.
• Track and report campaign metrics — leads, conversions, impressions, CTR, and ROI.
• Coordinate with internal teams to ensure seamless execution and client satisfaction.

Requirements & Tech Stack

• Strong communication & presentation skills.
• Understanding of digital advertising platforms (Google Ads, Meta Ads).
• Basic knowledge of SEO, SMM, Website Marketing, and Analytics tools.
• Ability to analyze data and make performance-driven decisions.
• Negotiation and client-handling skills.

Qualifications

• Any degree or diploma is acceptable.
• Freshers with strong communication and interest in digital marketing are welcome.

Why Join Us?

• Grow your career in digital marketing and performance advertising.
• Work with experienced mentors and cross-functional teams.
• Earn incentives based on your performance.