Brand & Content Strategy Associate

About the Role

This is a hands-on brand-building role focused on creating compelling financial content that is both engaging and trustworthy. The role involves building content machinery that earns attention and compounds over time, such as articles that rank in search or LinkedIn posts that foster conversations.

Key Responsibilities

• Content Strategy & Creation
• Build a bank of hooks and story angles for short-form video and written content, based on successful financial content strategies.
• Draft scripts, carousels, and posts to translate complex financial ideas into engaging content for investors.
• Own and maintain a content calendar, ensuring each piece aligns with a specific purpose.
• Audience Intelligence
• Develop detailed audience personas, including content consumption habits, scroll-stopping elements, and trust-building factors.
• Map each piece of content to a stage of the sales funnel (awareness, consideration, decision, conversion, etc.).
• Channel & Format Exploration
• Research trending topics and conversations within personal finance communities online.
• Explore the potential for long-form video or podcast series, including topic ideation and pilot episode scripting.
• Brand Presence
• Support the founder's personal brand and public voice.
• Deliver well-researched and ready-to-review post drafts.
• Campaign & Event Support
• Create presentation decks, handouts, and recap content for roadshows and outreach events.
• Transform live audience questions into future content and FAQ materials.

Qualifications

• 0–2 years of experience in content, marketing, or brand roles (or a strong internship/personal-project track record). A portfolio of created work is valued over years of experience.
• A strong aptitude for language, storytelling, or design. No finance background is required.
• A demonstrable interest in creating and consuming content, with clear opinions on what makes content effective.
• Bachelor’s degree with specialization in Marketing.