Brand Executive
Optima Response Management Pvt. Ltd.
Chennai, Tamil Nadu, India2h agovia LinkedIn
About the Role
The Brand Executive role is a full-time, on-site position based in Chennai. The Brand Executive will support the development and execution of brand strategies across digital, print, and broadcast channels, ensuring consistency of brand messaging and positioning.
Key Responsibilities
- Coordinate marketing campaigns.
- Conduct basic market and competitor analysis.
- Manage brand assets.
- Assist in the creation of communication materials.
- Work closely with internal teams and clients to align brand initiatives with business objectives.
- Track campaign performance.
- Prepare reports and presentations.
- Help maintain brand guidelines.
- Contribute ideas to strengthen brand visibility and engagement.
Qualifications
- Skills in Brand Strategy and Brand Management.
- Skills in Market Research and Brand Marketing.
- Strong Communication skills.
- Experience in digital marketing or advertising is beneficial.
- Familiarity with social media platforms is beneficial.
- Basic analytical skills for campaign performance tracking is beneficial.
- Ability to work on-site in Chennai is preferred.
- Ability to manage multiple projects is preferred.
- A Master's Degree from a Tier 1 or Tier 2 B School is desired.