Intern

About the Role

This internship focuses on creating compelling visual content for social media, particularly Instagram Reels and posts, leveraging AI-powered tools and design software.

Key Responsibilities

• AI-Powered Video Creation:
• Create cinematic, visually striking short videos using AI video-generation tools.
• Develop creative concepts, moodboards, storyboards, and frame-by-frame video plans for Instagram Reels.
• Experiment with AI tools to create fashion films, teaser campaigns, product reveals, surreal visuals, and storytelling-driven advertisements.
• Transform static artwork, design concepts, and visual references into engaging video content.
• Instagram Content Creation:
• Design premium Instagram posts, carousels, Stories, launch teasers, and campaign creatives.
• Create visually consistent content reflecting the brand’s premium streetwear aesthetic.
• Assist in building Instagram highlight covers, campaign assets, and pre-launch content series.
• Social Media Growth & Engagement:
• Research Instagram trends, emerging creator formats, relevant audio, and viral Reel concepts.
• Suggest creative strategies to increase reach, saves, shares, profile visits, and audience interactions.
• Develop interactive Stories, polls, quizzes, countdowns, and community-building ideas.
• Explore organic growth strategies, creator collaborations, and community-building tactics.
• Track content performance and utilize insights for campaign improvement.
• Creative Campaigns & Brand Storytelling:
• Assist in developing content around Yoke and Yard’s design stories and creative concepts.
• Build curiosity around upcoming collections without fully revealing product designs.
• Develop teaser campaigns to generate interest in the story behind a design.
• Collaborate directly with the founder to experiment with new ideas and creative directions.

Requirements & Tech Stack

• Proficiency or willingness to learn:
• AI image-generation tools
• Canva
• Adobe Express
• CapCut
• Premiere Pro
• or similar software.
• Familiarity with Instagram trends and creator formats.
• Ability to research and analyze social media content performance.
• Strong creative conceptualization and visual storytelling skills.