Producer, Digital PT
Animation World Network
About the Role
The Digital Producer, part-time, leads the transition from broadcast-focused newsrooms to multi-platform newsrooms. This is achieved through active daily example, providing training in methods, processes, and tactics, as well as in creating/editing original content beyond that produced for on-air.
Key Responsibilities
- Develops and leads a winning strategy for station content.
- Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
- Determines a story's emphasis, length, and format, and organizes material accordingly.
- Researches and analyzes background information related to news stories to provide complete and accurate information.
- Gathers information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.
- Pitches on-brand local and trending stories during morning meetings.
- Checks reference materials such as books, news files, or public records to obtain relevant facts.
- Shoots and edits content for on-air and digital.
- Produces reports for all platforms.
- Ensures all content meets company standards for journalistic integrity and production quality.
- Builds and calendars digital campaigns to promote local shows and specials.
- Writes stories for the web and other digital platforms.
- Performs other duties as assigned.
- Finds new ways to use Social Media and the website to engage with viewers.
Requirements & Tech Stack
- Expert understanding of Facebook, Twitter, and other social media platforms.
- Uses Social Media and the Website to build and reinforce brand recognition and drive viewers to television.
- Degree in journalism.
- Daily newspaper or news site experience required.
- Live, working web samples and/or print pages preferred.
- Proficiency in Associated Press style.
- Proficiency in Adobe Photoshop.
- Proficiency in Dreamweaver.
- Proficiency in Basic HTML preferred.
- CSS, Flash, and other relevant technology skills is a plus.
- Maintains a positive work environment through active team participation and cooperation with co-workers in all departments.
- Responds positively to feedback.