Performance Marketing Specialist

About the Role

Modern Day is hiring an experienced Performance Marketing Specialist to own paid acquisition and turn advertising spend into measurable business results.

Location: Hyderabad, Telangana

Work arrangement: Full-time, hybrid (2 days in the office, 3 days working from home)

Key Responsibilities

• Plan, launch, and optimize campaigns across Meta Ads and Google Ads, including goals, account structure, audiences, keywords, budgets, and testing plans.
• Manage budget allocation and pacing.
• Improve key metrics such as cost per qualified lead, customer acquisition cost, conversion rate, and return on ad spend.
• Set up, audit, and troubleshoot conversion measurement using GA4, Google Tag Manager, Meta Pixel/Conversions API, and Google Ads conversion tracking.
• Understand attribution limits and connect platform reporting to lead quality and revenue outcomes.
• Work with creative and content teams to develop ad angles, write actionable briefs, and run structured tests across copy, visuals, formats, and audiences.
• Identify landing-page and funnel problems, propose CRO experiments, and work with the team to improve conversion quality.
• Report on changes, successes, failures, and recommendations.
• Communicate clearly with the team and clients.

Requirements & Tech Stack

• Strong hands-on experience managing both Meta Ads and Google Ads end-to-end.
• Evidence of improving campaign performance, with a clear explanation of your contribution, budget, timeframe, baseline, and business outcome.
• Confidence with tracking, spreadsheets, campaign analysis, experimentation, and diagnosing performance changes.
• Sound judgment about lead quality, acquisition costs, and profitable growth.
• Ownership, attention to detail, and clear communication.
• Ability to work from the Hyderabad office 2 days each week.

Qualifications

• Agency or multi-client experience is useful.

How to Apply

Apply with your CV and 2–3 concise campaign case studies. For each, include the goal, channel, approximate budget, your role, timeframe, key changes, and results. Anonymised examples are welcome. Please also share your current location, notice period, and expected compensation.